Art direction and scenography for the unveiling of Etrash’s AI-powered waste-sorting bin. Conceived as a ritual, the event framed disposal as an offering to an artificial intelligence, with a church-like set built entirely from salvaged materials and an LED wall visualizing the bin’s live cognitive responses. The pre-launch campaign withheld the product, instead portraying waste as poetic, inspired by Richard Wentworth’s urban photography.

This Master’s thesis emerges from the intersection of my academic research and professional practice, which exposed how design actively produces reality, attention, and desire. It critically examines hyperconsumption as a cultural, cognitive, and ecological condition shaped by platform capitalism and algorithmic mediation, positioning design as both an agent of acceleration and a site of responsibility. Grounded in emerging theories of quantum ecology, the research proposes post-consumption frameworks as necessary directions for the future of design and society.

Production of the scenography by Diesel, Spring Summer 2025: including two structural columns, the catwalk floor, and front-row benches. Early stages focused on applying denim to multiple surfaces, followed by on-site work for final assembly and installation.

Set design for K-Way conceived as a series of three environments testing the jackets against elemental conditions. Each piece emerges from the ground like a time capsule, suggesting durability and protection. The set frames the product as an artifact shaped by and resistant to its environment.

Scenography and art direction for a classical horn concert and chamber orchestra. The scenography unfolds primarily through projected visuals behind the musicians, with each musical piece inviting the audience into a different “inner house” of the artist. With minimal physical elements on stage, lighting and visuals merge so that the scene dissolves into the imagined space, extending the room depicted onscreen into the stage itself.

A multidisciplinary project examining the notion of urban voids through a website, photographic archive, booklet, and public event. The work documents a transitional condition—spaces suspended between two phases of activity or transformation. Centered on five sensory experiences, the website operates as a living archive, providing public access to an often-overlooked liminal urban state and preserving its memory for future reflection.

A research-led thesis investigating the impact of emotional attachment on memory retention and consumer behavior, proposing a shift toward more conscious and meaningful consumption models. The work led to the development of Paroles d’objets, a modular scenographic kit created for the auction house FauveParis. Designed for rapid assembly and adaptability, the kit highlights objects as narrative and memory-bearing elements, linking spatial design, imagery, and storytelling.

A five-minute video adaptation of Oriza Hirata’s Nouvelles du Plateau S. Originally written as a duet, the scene is reinterpreted for three performers, introducing illness as a silent, unnoticed presence. The work examines visibility, absence, and the thresholds of awareness within interpersonal encounters.

Scenography for a one-evening exhibition at MAD Paris for the Matières Libres Association. The neutral and flexible setup prioritized the visibility of the showcased objects, accommodating both surface placement and suspended displays. Careful lighting and controlled minimalism ensured each piece was highlighted without visual competition.

Contribution to a surrealist set through prop creation and spatial design. The collaboration focused on building a cohesive visual vocabulary that supported the project’s dreamlike and unconventional atmosphere.

Support on the set designed by Alessandro Mensi for Gucci Ancora. The visual environment employed a white backdrop to accentuate the brand’s signature red, allowing each product to be photographed individually and presented with clarity, emphasizing craftsmanship and formal detail.

Assistance to Alessandro Mensi on the set of the 2022 issue of Capsule, a publication centered on themes of desire and consumption. The set emphasized contrast and directed attention equally toward objects and characters, constructing a visual narrative around their interplay.

An experimental visual narrative produced through AI image generation using Midjourney. The project comprised 21 layered posters forming an editorial that unfolds like a nocturnal conversation. The images trace a dialogue between five individuals, each recounting memories linked to hidden objects embedded throughout the compositions.